CV
2022–NOW
IKEA
I currently work as a copywriter at Inter IKEA Group, global franchisor of the IKEA brand. I focus on internal company communication for co-workers and retailers.
2018–2022
Sircle Collection
As Head of Content, I managed communication, copy, and content for the company Sircle Collection and its brands: Sir Hotels (6 locations), Max Brown Hotels (5 locations), Park Centraal Hotels (2 locations), X BANK concept store, Seven North restaurant, Bar Claes restaurant, and The Cover private members’ club. I started as Editorial Manager in 2018 and was promoted to Head of Content in 2021.
HOTELS
RESTAURANTS
SPECIAL PROJECTS
2016–2018
The Standard & Standard Culture
I worked as Editorial Assistant and later Editor for The Standard and its digital and print magazine, Standard Culture. In addition to writing marketing copy across all channels for five unique hotels and the overarching brand, I wrote articles, interviewed talent, and managed freelance writers and photographers for the magazine.
PRINT & DIGITAL MAGAZINE
Brand & Marketing Collateral
2013–2016
Complex
I worked as Assistant to the GM of Complex TV and graduated to Editorial Operations Assistant and Assistant to the Editor-in-chief. In addition to my daily admin work in support of the whole editorial department, I copyedited and project managed the print magazine as well as contributed articles to complex.com.
complex.com
COMPLEX MAGAZINE
EDITORIAL OPERATIONS
I wrote a few zingers for the satirical website Reductress. In 2020, I consulted for social justice organizations The Nationhood and Her Flowers. I also created content for Àterre, a new hospitality concept, and The Mesa, a digital platform for philanthropic groups.