NEW BRANDS
SIRCLE COLLECTION
A COLLECTION OF CREATIVE HOSPITALITY BRANDS THAT ARE LOCATED IN EUROPE’S MOST INSPIRING NEIGHBORHOODS
We rebranded Europe Hotels Private Collection to Sircle Collection in 2020. I created the tone of voice, brand foundational copy, website copy, brand book, and the copy for over 50 different digital and print communication elements, including a video with the founder.
SEVEN NORTH
Carefree Southern Mediterranean in Vienna, CREATED BY SIRCLE COLLECTION AND CHEF EYAL SHANI
In 2019, Eyal Shani and Sircle Collection partnered on a new restaurant concept, Seven North. The concept needed a completely new brand identity. I created the new brand’s tone of voice, foundational copy, marketing campaigns, and social media content. I also interviewed Chef Eyal for Max Brown Hotels and created a marketing campaign around it.
PARK CENTRAAL HOTELS
Where purpose meets pleasure
Sircle Collection rebranded their corporate-feeling Park Hotels into the elegant, sophisticated Park Centraal Hotels. With that rebrand came totally refurbished interiors coupled with a whole new brand identity. I wrote copy for nearly 40 new pieces of collateral, guided the copywriting of the new guest directory and website, and helped flesh out the new brand’s identity from a creative standpoint.
THE NATIONHOOD
a collective of activists, elected officials, entrepreneurs, and everyday citizens with one agenda
The Nationhood is a social justice organization that aims to give Americans the tools to create lasting, concrete anti-racist change within political and socioeconomic systems. I edited their Liberation Toolkit, a civic engagement guide designed to help readers identify where they feel most comfortable engaging with these systems.
ÀTERRE
blending the warmth of a second home, the ease of a guest house, and the delight of a hotel under one roof, inviting guests to live while traveling
Whether for business or leisure, for two nights or two months, Àterre offer rooms, studios and apartments that adapt to the needs of each traveler. I edited and consulted on their new website, presentations and social media.
THE MESA
WHERE philanthropic communities connect, grow, and give better together
The digital platform by London’s I.G. Advisors launched in February 2021, and I helped write and craft various creative assets leading up to their launch as well as after. I wrote the foundational copy for their new brand, like the boilerplate and one-liner. I also wrote the copy of their website, social posts, one-pagers, pitch deck, and email newsletters.